South Florida Fair expects a ‘really big show’
Youth market entries indicate a strong-numbered event for 2021
Yes, Florida, we are having the 2021 South Florida Fair, and we cannot wait to see you here, January 15-31!
By the numbers of our youth livestock entries coming from the surrounding 18 counties, the Fair’s AgriPlex Barns will be filled with 52 number of steers and 136 head of hogs for the first weekend.
For the youth livestock weekend, only market steers arrive on-site from 6-8 p.m. Wednesday, January 13, while market hogs are scheduled for arrival from 7 - 11 a.m. Thursday, January 14.The market steer show and showmanship are set for 1 p.m. Friday, January 15, followed by market hogs at 5 p.m.. For specifics, please refer to the Fair’s Premium Book and schedule at southfloridafair.com/premiumbook.
New time/format for Livestock Market Auction
Youth market exhibitors should be contacting current and any prospective new buyers for the market auction that begins at 1 p.m. Saturday, January 16, in the AgriPlex Farm Credit Arena. Please make note of this new start time. The buyer’s reception will also be held at a new time, 11:30 a.m. - 1 p.m. in the Bink Glisson Museum at Yesteryear Village.
The market auction, under the bid calling of Brian Trimble, will be a hybrid of on-site and on-line bidding opportunities. Cattle in Motion from Caldwell, TX, will be live streaming the market auction as well as taking on-line bids in real time. That means anyone from Florida, across the country or even around the world can bid on exhibitors’ market projects! Please advise buyers to log on at least 24 hours prior to the January 16 auction to register at www.cattleinmotion.com.
Exhibitor Marketing Clinics
This past October, nearly 20 of our youth market exhibitors took part in the Fair’s three-part Marketing Clinic series, presented by Paula Daniel, 4-H Extension Agent, UF/IFAS Extension Okeechobee County; Brian Trimble, Agriculture Teacher/FFA Advisor, Osceola Middle School; Daniel Gonzalez, 4-H Extension Agent, UF/IFAS Extension Palm Beach County; Derrick Crum, Agriculture Teacher/FFA Advisor, South Fork High School; Tracy Hamlin, South Florida Fair’s Agriculture Assistant; and Paige Poole, South Florida Fair’s Education and Community Outreach Manager.
Exhibitors were given tips on how to stock their marketing “show box” when searching for, meeting with and thanking auction buyers.
Over the three-week series, exhibitors were coached on:
• Brushing up on their sales pitch
• Grooming tips to be successful salespersons
• Feeding the correct information about marketing their project to buyers
• Championing the exhibitors’ visions and values
If you missed the clinics, click here to download them.