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Demographics

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2017 FAIR ATTENDANCE: 448,025


AGE

Age 21-34 47%
Age 35-54 39%
Age 55-64 9%
Age 65+ 5%


GENDER

Male 37%
Female 63%


MARITAL STATUS

Married 52%
Single 28%
Cohab 9%


EDUCATION

Some High School or less 5%
High School Graduate 23%
Trade School/ Certificate 6%
Some College 25%
Associates Degree 12%
Bachelors Degree 19%
Graduate Degree 10%

HOUSEHOLD INCOME

<$29,999 14%
$30,000 - $39,999 13%
$40,000 - $49,999 9%
$50,000 - $59,999 10%
$60,000+ 33%
Declined 21%

Bluegreen Vacations surveyed 16,530 attendees (ages 21+) at the 2017 South Florida Fair. Based on an attendance of 448,025 this sample size represents a margin of error of +/-3.6%.

The above results were compared to demographic insights provided by Google Analytics for www.southfloridafair.com (308,886 unique visitors) by Facebook for the Fair’s Facebook page (41,100 monthly active fans) and Twitter for the Fair’s Twitter account (9,230 followers) during the period of December 1, 2016, through January 19, 2017, showing similar results.
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